The Swissbake Story
An artisanal bakery established in 2003, Swissbake is inspired by the typical Bäckerei and Konditorei that you’ll find in Switzerland and Germany and offers a selection of freshly baked European-style gourmet breads, viennoisseries and delectable cakes and pastries.
The brand philosophy is “naturally fresh”, and all Swissbake goods are made from natural ingredients with the finest recipes, without added preservatives or artificial colouring to deliver home-made freshness in every bite. The halal-certified bakery curates wholesome loaves with healthful ingredients with high nutritional value such as sunflower seeds, soya beans, flax, rye and oat.
Over the past decades, Swissbake has established its retail presence in over 100 supermarkets such as NTUC FairPrice, FairPrice Finest, CS Fresh, Cold Storage, Market Place as well as online marketplaces like RedMart and Amazon Fresh.
Our Team
Our pastry chefs are talented specialists who adhere to exacting standards, bringing our traditional Swiss recipes to life in the form of tantalising pastries that are a cut above all others.
SWISSBAKE CAFE
- Formerly known as KRAFTWICH™ by Swissbake
Launched in January 2016, KRAFTWICH™ by Swissbake was born. As it got more popular, the brand slowly expanded and we now have three main outlets and two hybrid outlets located islandwide. Top favourites amongst our regulars include our range of KRAFTWICH™ sandwiches and grain bowls. As the demand for more variety grew, we finally made the decision six years on.
As of 1 January 2022, we have officially integrated with our parent brand, Swissbake to provide even more options for you. Look forward to your favourite “naturally fresh” Swissbake bread and pastries made from natural ingredients with the finest recipes while still enjoying your KRAFTWICH™ favourites like the KRAFTWICH™ sandwiches, grain bowls and salads.